So, lots has happened since my last post!
I did the ‘Parallax Art Fair’ at Chelsea Town Hall, which was a wonderful & learning experience and a huge logistical challenge!
I will go into the practicalities of doing such an art fair in a future blog but for now, suffice to say,
“Was it worth it?’ Yes
“Would you do it again?” Yes, but probably not with Parallax. There are other art fairs at Chelsea Town Hall who, I am advised, market their art fair much more effectively.
Parallax only charge for the stand and do not take a commission, basically you get what you pay for and I should have anticipated that. They made big promises on their marketing but nobody that I spoke to that had happened to wander in had known about it before they stumbled upon it and everyone at the Private View that I spoke to was there because another artist had invited them. However, it is indeed an amazing venue, as they promised.
‘Why was it worth it then?’ I now have my original paintings hanging in Russian family homes in Chelsea which would never have happened otherwise! There were two busy times and I sold a painting at both of these times.
I was also blogged about by ‘The Alice Audley Chronicle’ which was unexpected and nice and I met lots of interesting people. I’ve also had follow up contact with interested galleries as I was one of the few artists that made sales.
I made contact and have kept in contact with other artists at the fair. A big bonus to have other artists to call on for advice!